wendell for wednesday

Continued from a few weeks ago…

… the responsible consumer must also be in some way a producer. Out of his own resources and skills, he must be equal to some of his own needs. The household that prepares its own meals in its own kitchen with some intelligent regard for nutritional value, and thus depends on the grocer only for selected raw materials, exercises an influence on the food industry that reaches from the store all the way back to the seedsman. The household that produces some or all of its own food will have a proportionately greater influence. The household that can provide some its own pleasures will not be helplessly dependent on the entertainment industry, will influence it by not being helplessly dependent on it, and will not support it thoughtlessly out of boredom.

The responsible consumer thus escapes the limits of his own dissatisfaction. He can choose, and exert the influence of his choosing, because he has given himself choices. He is not confined to the negativity of his complaint. He influences the market by his freedom. This is no specialized act, but an act that is substantial and complex, both practically and morally. By making himself responsibly free, a person changes both his life and his surroundings.